Taco Therapy is a San Diego-based food truck that doesn't take itself too seriously. I worked with the founders to create a brand identity that feels as friendly and expressive as the food. "Funny, almost cheesy" was the goal for the feel of the entire brand. A hand-drawn red cross and wordmark play up the medical theme while remaining fun and inviting. Paired with a vintage-inspired taco doctor illustration and a unique, ambulance-themed truck, Taco Therapy is sure to stand out amongst the crowd.

To bring the brand online, I designed and developed a custom website in Webflow that is clean, mobile-friendly, and easy to use for both customers and the owners.